Top 10 Email Marketing Software
If you are looking for the top 10 email marketing software — Check out this list I put together for your marketing needs.
Email marketing tools were created with the goal of bringing success to businesses.
It’s fantastic for community building and engaging with customers one-on-one.
What is the best email marketing software in 2022?
The best email marketing software is the one that is appropriate for your company.
Look for the features and capabilities required to carry out your ideal strategy.
The search is finally over — here is my compilation of the 10 best email marketing software.
10 Best Email Marketing Software
- ActiveCampaign — Best overall
- GetResponse — Best ActiveCampaign alternative
- MailerLite — Best for beginners
- HubSpot — Best for B2B
- Constant Contact — Best for small audiences
- AWeber — Best for other software integration
- ConvertKit — Best for content creators
- Drip — Best for first-time users
- Sendinblue — Best value all-in-one tool
- Omnisend — Best for Ecommerce
1. ActiveCampaign
ActiveCampaign is quite expensive, but it is the leader in email marketing automation.
The best overall email marketing software.
They outperform the majority of other providers in terms of deliverability.
ActiveCampaign has pricing and plans to suit your company’s budget and marketing requirements.
It can also be used to send text messages, create landing pages, and divide campaigns.
ActiveCampaign has excellent customer service and CRM tools to help you create exceptional customer experiences.
It also has good CRM features and comprehensive reporting.
If you have the funds and want to create customized email automation sequences, ActiveCampaign is unquestionably the best option.
Lite Plan Includes:
- 3 user accounts
- Send Newsletters
- Email Marketing
- Marketing Automation
- Subscription forms — basic/ inline only
- In-Depth Reporting
- GEO Tracking
- Unlimited Sending
- Auto Import From Other Services
- Site & Event Tracking
- Social Media Tools & Integrations
- API & WebHooks
- Live Chat & Email Based Support
- Managed Email Delivery
Pros
- Best deliverability
- Great customer support
Cons
- No free plan
- Expensive
2. GetResponse
GetResponse is a full-service online marketing platform that can help you grow your audience.
The best ActiveCampaign alternative.
It allows you to build a valuable marketing list of target markets with whom you can build relationships.
GetResponse has the best customer support among email marketing service providers.
It has very qualified personnel that can speedily solve your problems.
GetResponse is one of the best email marketing software because of its excellent list management features.
In addition to ActiveCampaign, they have a plethora of design templates, automation options, and useful tools.
If you want more than just an email marketing tool, GetResponse is your best option.
Free Plan includes:
- Email marketing
- Website builder + 5GB bandwidth
- Connect a domain
- List for up to 500 contacts
- Landing pages
- Signup and contacts forms
Pros
- Excellent customer support
- With a free plan forever
Cons
- A list cannot be imported into the email
- No 2-factor authentication
3. MailerLite
MailerLite is the most user-friendly email software tool.
The best email marketing tool for beginners.
It makes creating email campaigns incredibly simple and efficient.
MailerLite is a low-cost and simple-to-use tool for sending out simple email broadcasts and creating simple email customization.
It has the best deliverability available, aside from ActiveCampaign and Constant Contact.
Everything you need to get started is included in MailerLite’s free plan.
They still have the cheapest plan available if you pass the 1K limit option.
MailerLite is ideal for those looking for a low-maintenance, beginner-friendly email marketing tool that does the job well.
30-Day Free Trial Includes:
- Access to premium features
- Access to main features
- Up to 1,000 subscribers
- Send up to 12,000 emails per month
- 24/7 customer support via email
- Upgrade anytime
Pros
- Affordable
- Easy-to-use
Cons
- Limited templates
- Not for affiliated marketing
4. HubSpot
HubSpot provides free tools for everyone on your team and is completely free.
The best email marketing tool for B2B businesses.
It is more of a CRM with email marketing and automation capabilities.
HubSpot offers a WordPress plugin that allows you to send email campaigns directly from WordPress.
It combines everything that growing businesses need to deliver a world-class customer experience into a single platform.
HubSpot makes it simple and easy to capture leads with simple tools.
It does not have many advanced features, so it may not be suitable for large businesses.
HubSpot is appropriate for B2B and B2C businesses in a variety of industries, including retail, real estate, marketing, sales, construction, and accounting.
Features
The CRM platform includes:
- Marketing
- Sales
- Customer Service
- CMS
- Operations
- Free Tools
Pros
- Has integrated CRM
- All-in-one tool
Cons
- Not ideal for large businesses
- Expensive
5. Constant Contact
Constant Contact is a low-cost and simple-to-use email marketing tool that allows you to build contact lists and nurture customer relationships.
The best email marketing software for small businesses.
It is a high-deliverability, e-commerce-focused email marketing solution.
Constant Contact is a platform designed to assist small businesses with their email marketing efforts.
It provides a free trial, but the cheapest plan will cost you at least $20 per month after that.
Constant Contact also includes some of the advanced contact management features found in many CRMs.
It creates effective email marketing and other online marketing campaigns to meet your company’s objectives.
To achieve your business objectives, you can use Constant Contact to create effective email marketing and other online marketing campaigns.
Core Plan Includes:
- Customer list growth tools
- Email Marketing
- 300+ email templates
- Store, organize, and view contacts
- Post to social media all at once
- Real-time reporting
- Award-winning live phone and chat support
Pros
- Intuitive UI
- Provides excellent security
Cons
- Inflexible templates
- Needs to contact CS to cancel services
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