Mission Statements of Top Brands

Mission Statements of Top Brands: Apple, Coca-Cola, Facebook, Microsoft, Harley-Davidson, Google, Disney, Tesla andStarbucks.

Writing a purposeful mission statement is a valuable skill — check the missions statements of the top brands to get inspired writing yours.

Writing a purposeful mission statement is a valuable skill — check the missions statements of the top brands to get inspired writing yours.

A mission statement is a written declaration of an organization’s core purpose and focus.

Your mission statement comes even before your positioning statementor any other branding initiatives — it’s basically at the very core of your brand.

What is a mission statement?

It is a formal summary of the aims and values of a company, organization, or individual.

A brand’s mission is to serve as a filter to make decisions that are “on brand” and it normally remains unchanged over time.

The statement should be able to inspire your team and your customers alike to contribute to something larger than themselves.

Importance of Mission Statement

Leaders and brands who know their mission:

  • Command greater trust and loyalty.
  • Are more forward-thinking and innovative.
  • How we do it? — What’s the point of difference.
  • What we do? — What are the products and services.

Writing an Effective Statement

When we meet new customers or clients, the first thing we do is we tell them WHAT we do — our products and services.

Why does your company exist?

When we align emotionally with our customers and clients, we create meaningful brands.

1. Apple

Apple, unlike its competitors, has defined itself by WHY it does things, not WHAT it does.

To challenge the status quo. To think differently.

Steve Wozniak and Steve Jobs saw the personal computer as a way for the little man to take on a corporation.

2. Harley-Davidson

There are people who walk around with Harley-Davidson tattoos on their bodies — that’s insane.

To fulfill dreams of personal, All-American freedom.

People proudly wear Harley logo because it’s no longer about Harley — it’s about them.

3. Disney

Disney brings quality movies, music and stage plays to consumers throughout the world.

To create happiness for people of all ages, everywhere.

The reason we trust Disney is simple; we know what they believe.