Mission Statements of Top Brands

Mission Statements of Top Brands: Apple, Coca-Cola, Facebook, Microsoft, Harley-Davidson, Google, Disney, Tesla andStarbucks.

Writing a purposeful mission statement is a valuable skill — check the missions statements of the top brands to get inspired writing yours.

A mission statement is a written declaration of an organization’s core purpose and focus.

What is a mission statement?

A brand’s mission is to serve as a filter to make decisions that are “on brand” and it normally remains unchanged over time.

Importance of Mission Statement

Writing an Effective Statement

Why does your company exist?

1. Apple

To challenge the status quo. To think differently.

2. Harley-Davidson

To fulfill dreams of personal, All-American freedom.

3. Disney

To create happiness for people of all ages, everywhere.