Graphic Design is a very broad term. When someone says: I’m a designer — it is not immediately clear what they actually do.
Graphic Design is a very b-r-o-a-d term. When someone says
I’m a designer
it is not always immediately clear what they actually do on a daily.
There are a number of different responsibilities encompassed by the umbrella term graphic designer.
Do you need a professional logo or a website design?
Want social media graphics, Facebook ads or new business cards?
Or maybe you just need to find a creative to help you with designing for digital and print.
If you’re a project manager or simply start your new business, you’re probably not even slightly tempted to do this type of work yourself.
Finding the right graphic designer to implement your vision is critical.
You will need a skilled freelance graphic designer who specializes in the type of graphics that needs to be done.
It’s important to remember that:
You are not simply hiring someone to design a “graphic”
but rather, to listen to your needs and to build a relationship to help your business grow.
With that being said, your brand creates an impression on your customers, and it’s essential for that impression to reflect your vision.
The wrong type of designer (anyone can design) can result in low-quality inappropriate designs, fewer customers, fewer conversions, and actually lost dollars.
1. Understand the differences between creative positions
You may have heard these terms used interchangeably, but there are some big differences and it’s important to distinguish between them when hiring the right designer for your business.
A graphic designer is usually considered as a general term used to described the creative services provider in the field of Visual Arts that has experience in designing for both print and digital.
The main responsibility of the graphics designer’s job is to present information in a way that is both accessible and memorable.
Therefore, graphic designers could work in print media (packaging, brochures, business cards etc.) or web media (social media graphics, app designs, website designs etc.) or both (logos, brand identity systems).
When hiring the right graphic designer you should discern between:
- Logo Designers
- Brand Identity Designers
- Web Designers
- UX Designers
- Packaging Designers
- Motion Designers
- 3D Graphic Designers
- Art Directors
The whole point is to find the right person for the type of work that needs to be done. Graphic Design field is very broad and the tools and techniques used by Visual Artists change very rapidly.
That’s why is very important to understand first what do you actually need and hire the right person that specializes in the type of design that you need.