Here’s What To Include In A Professional Logo Package
Here’s What To Include In A Logo Package
As a designer, delivering a professional logo package is just as important as creating the logo itself. A well-organized logo package ensures your client has every file format they’ll need for various applications, from business cards to billboards.
Here’s an example of an email you might be getting from your clients, if they can’t find a logo file they need:
So let’s break down exactly what should be included in a comprehensive logo package, in order to avoid unnecessary back-and-forth…
Logo Variations: The Core Components
Every logo package should start with four essential logo variations, also called logo lockups.
- Horizontal Logo: The primary logo layout, perfect for website headers and marketing materials where horizontal space is abundant.
- Vertical Logo: A stacked version of the logo, ideal for square social media profiles or situations where vertical space is preferred.
- Brandmark: The iconic element of your logo (typically the symbol) without the company name, perfect for favicons or small-scale applications.
- Wordmark: The company name on its own, useful when the brand is already well-established or when the symbol wouldn’t work at certain sizes.
Color Versions: Ensuring Versatility
Each logo variation should be provided in four color versions (at least).
- Full Color: Your logo in its primary brand colors, representing the ideal version for most applications.
- Inverse: The logo reversed out on a colored background, maintaining brand consistency across dark backgrounds.
- Black: A solid black version for monochrome printing and situations where color isn’t possible.
- White: A pure white version for dark backgrounds and special applications.
PS. Sometimes your inverse logo variation won’t be all-white, so it won’t be the same as white on black.
File Formats: Digital and Print Ready
Your clients will need files for both print and digital, vector and raster.
Print Formats
- AI (Adobe Illustrator): The original, editable working file that professional designers can modify if needed.
- PDF: A universal vector format that anyone can view and print professionally.
- EPS: A versatile vector format compatible with various design software.
Digital Formats
- PNG: Perfect for digital use with transparency, ideal for websites and presentations.
- SVG: A scalable vector format specifically optimized for web use.
- JPG: A compressed format suitable for general digital purposes where transparency isn’t needed.
Folder Structure: Keeping It Organized
Organization is key to a professional logo package. Here’s how to structure your files:
Under each variation folder, include the appropriate color versions and file formats. This hierarchical structure makes it easy for clients to find exactly what they need.
Best Practices for Delivery
- Use Clear Naming Conventions: Name your files consistently and logically (e.g., “CompanyName_Horizontal_FullColor_RGB.pdf”).
- Include Documentation: Provide a brief guide explaining when to use each file format and variation.
- Compress Files: Package everything in a zip file to maintain organization and reduce file size for easy sharing.
- Use Cloud Storage: Consider using services like Dropbox for delivering large file packages professionally.
Final Thoughts
A well-organized logo package demonstrates professionalism and saves time for both you and your client. It prevents future back-and-forth requests for different file formats and ensures your logo can be used effectively across all applications.
Remember—Your client may not be familiar with different file formats or when to use them!
That’s why including a simple readme file explaining the contents of the package and their intended uses can be incredibly helpful.
By following this structure, you’ll provide your clients with everything they need to successfully implement their new brand identity across any platform or medium they might encounter.
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