Best Luxury Fashion Logos Explained
Fashion trends may come and go, but a logo should stick. The best fashion logos tend to be the ones that have potential to become iconic.
The ever-changing fashion industry makes branding especially important — a good logo allows customers identify products.
A well-designed fashion logo can impact your brand’s perceived value.
Whether you’re designing your logo for the first time, or redesigning it, you can learn best practices from top designer brands.
Here’s my list of top fashion brands and their logo analysis.
1. Gucci
Gucci, the Italian fashion label, is probably the most desired luxury brand in the world.
The two interlocking “G”s stand for the founder’s name: Guccio Gucci.
Because this pictorial mark uses a single color, it’s very adaptive to different mediums.
Gucci uses multiple variations of this lettermark in fabric patterns or as a bag or belt closure.
The initials overlap cleverly in the middle making it an interesting mark — we call this graphic treatment a monogram.
A monogram is simply a motif made by overlapping or combining two or more letters that are usually initials of the founder — fashion designer.
The Gucci monogram is symmetrical, which means you can flip the left part to get the right one and vice versa.
I described Gucci logo history in my another article in great detail.
2. Fendi
Fendi is a well-known Italian fashion house established in 1925 by Edoardo and Adele Fendi.
The “double F” logo stands for the founders’ last names: Edoardo & Adele Fendi.
The Fendi logo is a combination of two reverse ‘F’ letters.
Similarly to Gucci, Fendi plays off the the first letter of the company name to create an interesting monogram.
However, in this case the “F” letter is flipped vertically and horizontally at the same time, or just rotated by 190 degrees if you wish.
Because of the “F’ letter shape, this treatment makes more sense here as probably in any other case.
Fendi monogram is featured on majority of designs: clothing, belt buckles, handbags, sunglasses, etc.
3. Versace
Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978.
The Versace logo features Medusa head, a Greek mythological figure.
The border around it comes from Greek mythology as well, and you can find it deeply engraved in Greek culture.
The founder Gianni Versace chose Medusa as the logo because as the story tells, she makes people fall in love with her with no way back.
Gianni hoped that the Medusa would have the same effect on people who wore his clothes and accessories.
The Medusa comes from the floor of ruins where the founder and its siblings used to play as children.
4. Coach
Coach, unlike other luxury brands, wasn’t originated in Italy or France by it was founded in 1941 in Manhattan, New York.
The Coach logo features the image of a horse and carriage that tells the authentic story of its origins.
The Coach logo was designed by Bonny Cashin, a famous fashion designer and artist.
Why carriage? — Because coach is originally a large, usually closed, four-wheeled carriage with two or more horses harnessed as a team, controlled by a coachman.
Therefore the carriage element is appropriate for the logo and it also carries impression of luxury, royalty, and elegance.
The company name is written in a custom serif typeface, which is quite attractive and effective.
5. Louis Vuitton
Louis Vuitton established his luggage business in Paris, France in 1854.
The interlocking “L” and “V” are simply the founder’s initials.
The monogram was designed by Louis Vuitton’s son, Georges Vuitton, in 1896 as a way to brand his luggage business.
This monogram doesn’t play of reflection or rotation like Gucci or Fendi describe earlier in this article, but instead takes a different approach.
The logo designer found a unique way to create a monogram — an italicized serif “L” is set slightly to the left and bottom of a capitalized “V”.
Learn more about the history of the famous LV monogram on Vogue.
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