Every logo designer presents a slightly different approach, but most would certainly agree that great logos are the result of good strategy and good execution.

In this article, I will show you my 7-step process to designing logos the strategic way.

And I will do so on a real case study — the logo and identity i designed for one of my recent clients.

7-Step process to strategic logo design.

Starting with a discovery session, then conducting research, running a brainstorm, sketching logos, designing logo concepts, presenting them to the client and preparing logo package.

In the 28th episode of On Branding Podcast, Arek Dvornechuck interviews Karen Tiber Leland and we talk about brand mapping process.

Follow Karen on Instagram, LinkedIn, Twitter and check out his Website.

Check out Karen’s book! 👉 The Brand Mapping Strategy

Listen on:

• ​Listen on Apple Podcasts​
• ​Listen on Google Podcasts​​
• ​Listen on Spotify

You can also watch this interview on my YouTube channel

Table of Contents

1. Anchor Statement
2. Unique Branding Proposition
3. Brand Tone and Temperament
4. Brand Energy
5. Signature Story
6. Signature Services
7. Brand Enhancers / Reducers

*PS. Below you will find an auto-generated transcript of this episode.

Karen Leland:
I don’t think it’s just about…

Once the logo is finalized, then it’s time to create a variety of logo files (vector and raster) and deliver them as a logo package to your client.

There’s a lot of confusion around what file formats you should deliver to a client when the final logo is approved.

When it comes to using the logo, it’s extremely important to have the right logo formats for each particular purpose — from a business card to a Facebook profile pic to a T-shirt embroidery, to a signage etc.

As a designer you need to:

Take time to create all the necessary logo files to ensure that the logo always looks good.

As a professional designer, you will want to send a number of different files, each intended for a…

In the 27th episode of On Branding Podcast, Arek Dvornechuck interviews Michael Johnson and we talk about defining and designing brands.

Follow Michael on Instagram, LinkedIn, Facebook, Twitter and check out his Website.

Check out Michael’s book! 👉 Branding: In Five and a Half Steps

Listen to this episode:

• ​Listen on Ebaq Design​
• ​Listen on Apple Podcasts​
• ​Listen on Spotify

You can also watch this interview on my YouTube channel

Table of Contents

1. Investigate
2. Strategize
3. Design
4. Implement
5. Engage/Revive

*PS. Below you will find an auto-generated transcript of this episode.

Arek Dvornechuck:
What’s up branding experts? — Arek here at Ebaqdesign, and our guest…

Learn how to present logo design and identity projects to your clients effectively, so that you can win their hearts and minds.

I have mastered this presentation methodology by years of experience working with client who come to me for logo design.

Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:

Presenting logos is a science, not an art.

If you follow my proven process, you won’t have to sell nothing to your client, they will be sold on their own.

If your logo is the product that you sell, then your logo presentation is the packaging of that product.

As we all know, we buy with eyes, so that your logo…

Looking for a great marketing book to enhance your marketing prowess? — Check out my top 10 books for marketers in 2021.

Undoubtedly, marketing is time-consuming; marketers are typically busy individuals.

However, regardless of how busy we might be as marketers, it is unwise to sideline the importance of continuous learning.

Even the most talented marketers do not rely on their natural intuition, but rather proven techniques and processes that make marketing work.

What are the best marketing books to read in 2021?

Of course, there are countless marketing books out there but certainly not all of them are worth your time.

That’s why I’ve put together a list of 10 top books on marketing — read any of them and you…

Whether you’re starting a new career, or just need to polish up your skills, here’s the list of top graphic design courses available online.

Having some solid graphic design skills is crucial in today’s digital world and therefore good designers are in high demand.

It’s a rapidly growing industry — think about it — basically every business needs some graphic design work.

Whether it be a logo design, branding, website design (UX/UI), editorial design etc. — businesses hire creatives to get things designed.

So whether you want to make a career change or just need to polish up your skills — its important to take the right steps.

Looking for the best branding courses to help you advance your career as a creative professional and become a branding expert in 2021?

If you’re on the lookout for a solid branding course that will help you master branding — you’re in the right place!

When it comes to branding, you can find the most popular courses on online education platforms for creatives like Udemy, Skillshare, Coursera, MasterClass, Domestika and CreativeLive.

Where can I find the best branding courses?

With so many courses on the internet, you don’t have to get a bachelor’s degree in marketing, business, or a related field anymore.

You can just master everything branding by studying online and at your own pace!

Although there are many courses online, there…