In the 29th episode of On Branding Podcast, Arek Dvornechuck interviews Jenni Romaniuk, and we talk about building brand assets.

Follow Jenni on LinkedIn and check out her Website.

Check out Jenni’s book! 👉 Building Distinctive Brand Assets

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Strategic Logo Design: Step-by-Step Process (+ Case Study)

Every logo designer presents a slightly different approach, but most would certainly agree that great logos are the result of good strategy and good execution.

In this article, I will show you my 7-step process to designing logos the strategic way.

And I will do so on a real case study — the logo and identity i designed for one of my recent clients.

7-Step process to strategic logo design.

Starting with a discovery session…

Brand Mapping Process—An interview with Karen Tiber Leland

In the 28th episode of On Branding Podcast, Arek Dvornechuck interviews Karen Tiber Leland and we talk about brand mapping process.

Follow Karen on Instagram, LinkedIn, Twitter and check out his Website.

Check out Karen’s book! 👉 The Brand Mapping Strategy

Listen on:

Once the logo is finalized, then it’s time to create a variety of logo files (vector and raster) and deliver them as a logo package to your client.

There’s a lot of confusion around what file formats you should deliver to a client when the final logo is approved.

When it comes to using the logo, it’s extremely important to have the right logo formats for each particular purpose — from a business card to a Facebook profile…

Defining And Designing Brands—An Interview with Michael Johnson

In the 27th episode of On Branding Podcast, Arek Dvornechuck interviews Michael Johnson and we talk about defining and designing brands.

Follow Michael on Instagram, LinkedIn, Facebook, Twitter and check out his Website.

Check out Michael’s book! 👉 Branding: In Five and a Half Steps

Listen to this episode:

How To Present Logos To Clients

Learn how to present logo design and identity projects to your clients effectively, so that you can win their hearts and minds.

I have mastered this presentation methodology by years of experience working with client who come to me for logo design.

Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:

Presenting logos is a science, not an art.

If you follow…

Top 10 Books Every Marketer Should Read In 2021

Looking for a great marketing book to enhance your marketing prowess? — Check out my top 10 books for marketers in 2021.

Undoubtedly, marketing is time-consuming; marketers are typically busy individuals.

However, regardless of how busy we might be as marketers, it is unwise to sideline the importance of continuous learning.

Even the most talented marketers do not rely on their natural intuition, but rather proven techniques and processes that make marketing…

Whether you’re starting a new career, or just need to polish up your skills, here’s the list of top graphic design courses available online.

Having some solid graphic design skills is crucial in today’s digital world and therefore good designers are in high demand.

It’s a rapidly growing industry — think about it — basically every business needs some graphic design work.

Whether it be a logo design, branding, website design (UX/UI), editorial design…

10 Best Branding Courses Online (Free & Paid)

Looking for the best branding courses to help you advance your career as a creative professional and become a branding expert in 2021?

If you’re on the lookout for a solid branding course that will help you master branding — you’re in the right place!

When it comes to branding, you can find the most popular courses on online education platforms for creatives like Udemy, Skillshare, Coursera, MasterClass, Domestika and CreativeLive.

Where can…

An interview with David Jenyns (Video Podcast)—Systemology book.

In the 26th episode of On Branding Podcast, Arek Dvornechuck interviews David Jenyns and we talk about business systems.

Follow Ellen on LinkedIn, Facebook, Twitter and check out his Website.

Check out David’s book! 👉 SYSTEMology

Listen to this episode:

Arek Dvornechuck

Branding Expert

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