In the 29th episode of On Branding Podcast, Arek Dvornechuck interviews Jenni Romaniuk, and we talk about building brand assets.
Check out Jenni’s book! 👉 Building Distinctive Brand Assets
In this article, I will show you my 7-step process to designing logos the strategic way.
And I will do so on a real case study — the logo and identity i designed for one of my recent clients.
7-Step process to strategic logo design.
Starting with a discovery session…
In the 28th episode of On Branding Podcast, Arek Dvornechuck interviews Karen Tiber Leland and we talk about brand mapping process.
Check out Karen’s book! 👉 The Brand Mapping Strategy
There’s a lot of confusion around what file formats you should deliver to a client when the final logo is approved.
When it comes to using the logo, it’s extremely important to have the right logo formats for each particular purpose — from a business card to a Facebook profile…
In the 27th episode of On Branding Podcast, Arek Dvornechuck interviews Michael Johnson and we talk about defining and designing brands.
Check out Michael’s book! 👉 Branding: In Five and a Half Steps
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I have mastered this presentation methodology by years of experience working with client who come to me for logo design.
Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:
Presenting logos is a science, not an art.
If you follow…
Undoubtedly, marketing is time-consuming; marketers are typically busy individuals.
However, regardless of how busy we might be as marketers, it is unwise to sideline the importance of continuous learning.
Even the most talented marketers do not rely on their natural intuition, but rather proven techniques and processes that make marketing…
Having some solid graphic design skills is crucial in today’s digital world and therefore good designers are in high demand.
It’s a rapidly growing industry — think about it — basically every business needs some graphic design work.
Whether it be a logo design, branding, website design (UX/UI), editorial design…
If you’re on the lookout for a solid branding course that will help you master branding — you’re in the right place!
In the 26th episode of On Branding Podcast, Arek Dvornechuck interviews David Jenyns and we talk about business systems.
Check out David’s book! 👉 SYSTEMology
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